TD CAPI Gateway — Console

Configuration

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Collector hostname Platform Meta pixel / dataset ID Access token

Backup pixels — the same events are sent to each; blank token keeps that pixel's stored one

Test event code Allowed origins — comma-separated, blank = any Send key — optional; when set, /collect requires it (guards the server-side Purchase path). Woo plugin sends it as a header; browser events get it baked in.

Destinations Meta CAPI GA4 Google Ads OpenAI Ads TikTok

📌 Pin to the top of the fleet — key account; position only, status is unchanged Debug capture — log recent events for the feed below (off in production) Show Campaign learnings to this client — off by default; TD-internal attribution stays hidden from the customer unless enabled here

Domain shielding Strip Meta click ID (fbc) on Purchase Strip Google click ID (gclid) on Purchase — leave OFF to send Google Ads conversions Source URL

The source URL is sent under a neutral domain TD owns — — — with the page path kept. It names nothing about the client and cannot be misconfigured, so it never quietly drops the URL the way a blank Mask does. Nothing to set up.

Match parameters — pause any non-required field

Install

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Steps for this client — set the platform in Configuration.

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Verify

Time	Event	Destination	Match quality

Traffic sources

Source / Medium	Visits	Views	Carts	Checkouts	Sales	Conv.	Revenue

A visit is a PageView; each column is the number of events of that kind whose last touch was this source. Conv. = sales ÷ visits. Sources are recorded from 2026-09-15 — earlier events are counted in Verify only.

Campaign learnings

UTM parameters are kept and passed to integrations. Attribution is captured first-party for these learnings and is not forwarded to the ad platforms. Revenue-based — add ad spend for ROAS.

Campaign	Source / Medium	Conversions	Revenue	Avg order

Change log

Who changed what, and what happened to it. A client editing an operator-only field (pixel ID, access token, platform) is answered 200 OK with that field silently removed — so it shows here as partial rather than as nothing at all. Field names only; no values are ever stored.

When	Who	Change	Outcome

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